THE NEW LOGO: A MILESTONE TOWARDS A NEW FUTURE
As our business has grown and evolved over the years, we felt it was time to refresh our logo to reflect who we are today and to envision our future.
PATELEC has been researching and developing innovative technologies for both the power cord and cable markets. It’s in power cords market where our company has strengthened its position over the years. Our logo was a clear representation of our past strategy: the power cords business.
In order to streamline and focalize our goals, we developed the new business lines: the CABLE DIVISION, which also includes the COPPER DIVISION, and the PLUG DIVISION.
Therefore, we decided to update our brand elements to embody our vision and capture our mission-statement to meet and anticipate our Customers’ energy needs, by offering high-quality complete connection systems. We designed a new logo stating our roots while still reflecting the new development.
Our New Logo
